Why is this a big deal??
Craft Brewers may be a thing of the past
Free markets may not be so free in Wisconsin. We all love our Wisconsin breweries, big or small. They have defined this great state and we celebrate them all. The rise of craft breweries and their unique onsite experience has some long standing alcohol businesses working diligently via their lobby representation to be sure they are severely disadvantaged.
Wineries are second class citizens
Wisconsin wineries are creating new revenue and opportunities for communities from Door County to Hudson. Not so fast! These emerging ag-tourism venues have been severely reigned in so they cannot compete with the establishments of the past.
Distilleries deserve a chance
The artisan craft of specialty spirits are something Wisconsin residents and tourists now seek with excitement. These emerging small businesses are being deliberately regulated by special interests to prevent their competitive expansion.